“Looking ahead, we are excited about what next year’s going to bring with this new name and brand that FORGE has created for us,” said Homefull Executive Director, Tina Patterson. “Overall, this new identity has changed the mentality of our organization––it clarified our purpose and provided much-needed momentum.”
As chronicled in the blog, our partnership with The Other Place began with an assessment of how their current name and brandmark was corresponding with their mission and vision. Out of this process a new name, “Homefull,” and a new look was born. From there, marketing pieces were created to support and align with the brand.
FORGE understands that new applicants might perceive FYDO as an opportunity that’s “too good to be true” for nonprofits. Tina also addressed these feelings of reluctance: “Before, we were nervous. First off, we wondered, ‘Is it real?’ and ‘What’s the catch?’ We also thought that maybe once you gave us the name, or got publicity, that you’d be done with us. To be honest, we were leery. But now, we don’t regret one bit of it.”
Of course, we wouldn’t want to use any words of our own to rate the process so we’ll solely use hers: “Not at anytime throughout the entire course were we put on the back burner because we were the charity. We felt like a paying client and you worked with us with that kind of respect. You took this process very seriously starting with the selection, to everything you designed and the way you treated us. Everything has been very professional.”
What does Homefull have to say to nonprofits thinking about applying for FYDO? “Apply and take the opportunity seriously to be transformative. Look at it as a very holistic approach to your nonprofit business, and not just as a way to get a flyer done for an event that’s coming up. Do it and do it big––so you get the big picture out of it.”
Lastly, Tina pointed out some fine print that we forgot to add to the application: “Is there something to say we can’t apply again?”
