TAGS: American Council of the Blind of Ohio, Brochure, Content Audit
Lots has been in the works for the FYDO 2011 recipient, American Council of the Blind of Ohio. Our Creative Director, Jeremy Loyd has created a gorgeous new brandmark for ACBO, which we will unveil next week, so be sure to check back.
As the writer, I have been busy the past few months reading and reviewing the content on ACBO’s website, brochures, and even the notes I have collected from a few of our meetings. There are a few audiences that they have been struggling to connect with, so we have been discussing some of the ways we can tweak the messaging to make this happen. Overall, we are developing plans to help them achieve the new business goals they have sketched out for themselves.
Also stay tuned for some posts about the content audit we are completing on ACBO’s website and the reconfiguration of their brochures.
Posted in 2011 | No Comments »
TAGS: Content Audit, Website
This was a biggie––the website really was the culmination of our partnership with Homefull, this year. It underwent a drastic redesign to match their new identity. The writing was also updated to reflect a friendlier, more approachable voice. And we seriously considered what was pertinent enough to be on the homepage.
Furthermore, the website is now e-commerce ready so when Homefull is ready they can start selling products with their new brandmark. Most important, the site makes it much easier to accept donations online.
Enough talking about it. Go see for yourself: www.homefull.org.
Posted in 2010 | No Comments »
TAGS: Content Audit, Website
Designs are being made for website pages and content is being gathered. The Homefull website is well on its way. We are completing a content audit and deciding what sections need to be clarified along with what sections aren’t pertinent anymore and could be omitted to keep the website current and relevant.
That being said, we are also trying to figure out the best homes for the text. We’re aware that sometimes there are portions of text that get tossed under a random heading because there’s confusion as to where it truly belongs. Only a very close look with a focus on where text would intuitively be categorized will create a website where readers can find just what they want, just where they expect it.
Here’s a sneak peek at some screenshots of page designs.
Homepage of Homefull Website
Philosophy Page of Homefull Website
Posted in 2010 | No Comments »
