Brochure Posts

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ACBO Brochures

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American Council of the Blind of Ohio Brochures

Brochures for American Council of the Blind of Ohio

ACBO needed us to rewrite and redesign a brochure that they pass out to anyone interested in the organization. When we took a closer look we realized that beyond creating a new brochure that coordinated with their new brand, they needed the writing to be more accessible and targeted. While the information was valuable, it was written with no breaks or headings.

Also, the brochure failed to acknowledge the two different audiences: the potential member and the potential donor. In response, I wrote two different versions that specifically addressed each. The major difference is the panel with the call to action. For the donor, this panel explains how each dollar amount helps the organization provide their services. For the member, this panel has a very clear calendar of events that lists the activities for each month for an easier way to show how to get involved.

The placement of the information was also huge. We discussed the order people read brochures and placed the information in these corresponding spots. First off, it was important to explain that the organization is connected to the larger, national organization. Next, the reader needed to know exactly why the organization exists, on a general level, and who it helps. After they had a solid understanding of this, it moved onto another panel that explained in more detail how they help. It was only after all of this information that is was appropriate to ask for a contribution (for the version targeting donors) or to suggest a membership (for the version targeting those who need their services).

ACBO is thrilled with their new brochures and can’t wait to see if the new design and writing helps bring in more members and donations. Stay tuned for us to get the numbers and find out the results.


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Kickoff for American Council of the Blind of Ohio

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Lots has been in the works for the FYDO 2011 recipient, American Council of the Blind of Ohio. Our Creative Director, Jeremy Loyd has created a gorgeous new brandmark for ACBO, which we will unveil next week, so be sure to check back.

As the writer, I have been busy the past few months reading and reviewing the content on ACBO’s website, brochures, and even the notes I have collected from a few of our meetings. There are a few audiences that they have been struggling to connect with, so we have been discussing some of the ways we can tweak the messaging to make this happen. Overall, we are developing plans to help them achieve the new business goals they have sketched out for themselves.

Also stay tuned for some posts about the content audit we are completing on ACBO’s website and the reconfiguration of their brochures.


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Agency Brochure

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When there’s a name change, absolutely everything has to change. Even those little pieces of literature that your company may not pay much mind to: business cards, white papers, sales flyers, brochures, everything!

The Other Place had an agency brochure that they passed out to people inquiring about their services. Now that they made their switch to Homefull, they needed a new brochure. We thought it would be a good time to revisit the entire brochure––graphics, copy, layout, and all.

Inside of Homefull Agency Brochure

Inside of Homefull Agency Brochure

Front of Homefull Agency Brochure

Front and Back of Homefull Agency Brochure