Lots has been in the works for the FYDO 2011 recipient, American Council of the Blind of Ohio. Our Creative Director, Jeremy Loyd has created a gorgeous new brandmark for ACBO, which we will unveil next week, so be sure to check back.
As the writer, I have been busy the past few months reading and reviewing the content on ACBO’s website, brochures, and even the notes I have collected from a few of our meetings. There are a few audiences that they have been struggling to connect with, so we have been discussing some of the ways we can tweak the messaging to make this happen. Overall, we are developing plans to help them achieve the new business goals they have sketched out for themselves.
Also stay tuned for some posts about the content audit we are completing on ACBO’s website and the reconfiguration of their brochures.
