As promised, we are unveiling the new new brandmark for ACBO that our Creative Director, Jeremy Loyd, created.
We’ll have the expert––Jeremy, himself––explain all the thought that went into the brandmark:
“The new ACBO identity system is designed to be versatile, and communicate ACBO’s bright outlook for their visually-impaired clients. Comprised of multiple brandmark versions that integrate brightly-colored, graphic illustrations, the flexible system allows for the creation of custom marks for different audiences, events, and fundraisers while still maintaining a recognizable brand presence.
Each brandmark version created will retain the same eye-like shape with the left side containing the organization’s initials. The right side of the mark contains a custom illustration that pertains to the use of the logo. For launch of the new identity, a corporate logo version was created, as well as versions specific to community awareness and corporate donor audiences.”
ACBO also has a new tagline. Our Brand Strategist, Jän Ostendorf, came up with the slogan “A Brighter Outlook” to better reflect the optimism ACBO brings to members’ lives.
