Contrary to what Romeo thought, names actually hold a great deal of importance––at least in the world of branding. Names hint at what businesses do, how they do it, and what they stand for. And good names take it the extra mile and are creative or unusual.
Keeping this in mind, we went about the branding process for The Other Place very carefully. We have explored the different connotations of possible word choices and the impact they would have in relation to the company.
FORGE has had two brainstorming sessions for the name. We have gone in a couple different directions in regard to categories. We have considered pursuing the route of turning points and transformation or an alternate route of community and education.
We know the suspense is probably killing you, but check back soon to see what name The Other Place chooses.
