FORGE wanted to represent the positive contributions of The Other Place’s service to the Dayton community, so we did our best to convey warmth and assurance in the brandmark. We chose a bright and cheerful color palette: orange, green, blue, and purple. An earthy gray for the wordmark adds contrast against the color of the brandmark.
We developed icons that are interchangeable, depending upon the service they are providing. The Other Place is planning to start a community-supported organic agriculture effort, so there is a corresponding icon of produce. The set also includes line drawings of furniture and a family.
The master brandmark is shown below. An image of a house drawn in a loose, gesture illustration style implies quaintness, friendliness, and approachability. The color gold implies the hope of a sunrise––a new day and a bright future. The rounded, soft, organic style of the hand-written font visually represents personality, friendliness, and individuality.
Here’s a glimpse at some of the other concepts FORGE developed for The Other Place’s brandmark.
