When we said the recipient of FORGE Your Dot Org would receive all marketing needs for one year, we meant it. Our latest project for The Other Place was a simple invitation to a special announcement gathering.
At first glance, the invitation may seem of little importance, since it is merely a notecard with only a few sentences. But the significance lies deeper than the piece of paper.
Even minimal pieces need to stay consistent with the brand, because the pieces are still touchpoints, and still represent the organization. Also, this piece will be sent to people that communicate with The Other Place on a service level, like government departments, so it is especially important.
So in the end, the old adage stays true: “Anything worth doing is worth doing well.”
