Now is the time you have all been waiting for: the unveiling of The Other Place’s new name.
As mentioned, we went in a few different directions, but the name “Homefull” was like a beacon that kept drawing us back. The Board Members and Staff also loved the brand name “Homefull.”
Since The Other Place is a service and not a place, they agreed it was important to change their name; they have outgrown the basement of the church they started in, and their range of services has greatly expanded.
Keeping in mind the Other Place’s mission of ending homelessness, we thought having the word “homeless” in the name was the exact opposite of what they stood for.
However, when you flip the suffix from “less” to “full” the word is optimistically transformed. Thus, we arrived at the name “Homefull” which sounds quite a bit like “hopeful.”
The Other Place is thrilled with their new identity and is planning to make the switch in June, when they present their Annual Report.
Want to see more? Check back soon to see the new brandmark.
