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What is FYDO?


Helping Nonprofits Communicate their Purpose

We donate our expertise free. No Strings.

Apply

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What is FYDO?


Helping Nonprofits Communicate their Purpose

We donate our expertise free. No Strings.

Apply

 

WHAT’S FYDO?

FORGE Your Dot Org (FYDO) is a program designed to offer one nonprofit organization free branding services every calendar year (See Application Page for details and dates for submission).

Nonprofit organizations may submit applications anytime throughout the year. The deadline for each year to apply is December 1. FORGE will interview three semi-finalists between December 1 and January 1 and will then announce the recipient during the first week of January.

WHAT’S INCLUDED?

Brand Strategy, Brand Research, Renaming (If Needed), & Identity Development.

WHAT’S NOT INCLUDED?

Any production costs: printing, stock photography, fonts, illustrations and any other outside creative professional services are not included. (Really, that’s all. Ask last year’s recipient.)

 
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FYDO Story


“Apply and be ready to be transformed.”

Tina Patterson, Homefull, Executive Director

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FYDO Story


“Apply and be ready to be transformed.”

Tina Patterson, Homefull, Executive Director

“Looking ahead, we are excited about what next year’s going to bring with this new name and brand that FORGE has created for us,” said Homefull Executive Director, Tina Patterson. “Overall, this new identity and brand has changed the mentality of our organization—it clarified our purpose and provided much-needed momentum.”

“Apply and take the opportunity seriously to be transformative. Look at it as a very holistic approach to your nonprofit business, and not just as a way to get a flyer done for an event that’s coming up. Do it and do it big—so you get the big picture out of it.”

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FORGE


Has Your Brand Been Forged?

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FORGE


Has Your Brand Been Forged?

FORGE is a brand consultancy. Our list of clients included a scattering of nonprofits who, from time to time, request free or discounted work. Rather than help all of them in small ways, we wanted to focus on just one in a much bigger way. It gives us a chance to have a more lasting impact.

So what’s the point? We want to make a difference in our community, and we think this is one way to do it. Pro bono means “for the public good” in Latin, you know.

So, we eliminated money from the equation. Yes, it's free. Our Brand Strategy and Research we do for all our clients is free to the nonprofits that get chosen through the application process. So, go ahead, apply.

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The Process


The FYDO Process

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The Process


The FYDO Process

Applications for FYDO will be accepted between January 1 and December 1. FORGE will then narrow their selection down to three finalist organizations. If your organization is selected as a finalist, we may ask one or more of your staff members to visit our office in Dayton for an interview with our team during the month of December. In addition, members from our team may decide to visit your organization’s service location.

We will announce the final recipient during the first week of January. A scope of work and contract will be agreed upon by FORGE and the FYDO recipient prior to beginning of the branding services.

While not all meetings throughout the year will need to be in person, the selected organization should plan for the occasional face-to-face meeting at our office during the creative process.

THE FINE PRINT (Yes There are stipulations) 

  • If your organization is selected as a finalist, you will be asked to provide a copy of your 501(c)3 determination letter.
  • Please consult your current agency, design firm or creative services contractor to confirm whether or not you would be contractually prohibited from participating in FORGE Your Dot Org.
  • The selected organization will receive pro bono branding strategy, research and identity development services only. A budget may be necessary to cover any production costs, including fonts, stock photography, illustration, etc. However, we will work with the selected organization’s allocated budget and provide the ability to approve or deny any costs prior to procurement.
  • Prior to beginning work, FORGE will meet with the selected organization to discuss a timeline and project plan, and to provide any requested background information about our organization.
  • FORGE needs to interface with the visitor-caster of the organization; the executive director, president or CEO.
  • The scope of work to be completed by FORGE will be outlined in a written contract (not to exceed a value of $20,000), agreed upon and signed by both parties, and your application in no way serves as a contract of services.
  • Any pro bono creative agreement, between FORGE and the selected organization, will end on December 31.
  • The selected organization will need to sign off on a creative strategy, and supply other requested material or information throughout the creative process, understanding that this information will form the basis upon which FORGE will produce work.
  • If selected, your organization should plan to provide ample staff and/or volunteers toward projects and maintain communication with FORGE throughout the duration of the agreement.
  • All work completed is the property of FORGE and any third parties that contribute to the project such as photographers, illustrators, etc.
  • FORGE reserves the right to put the FORGE logo on any work that is completed and to use any creative work for promotional reasons, at their own discretion.
  • Any organization who submits an application may be listed as an applicant at www.FORGEyour.org